Outreach emails with personalized video messages achieve 40% higher open rates, offering a powerful way to capture attention and drive engagement. However, creating these videos is time-consuming due to the need to craft unique scripts, record videos, manage retakes, and share them—limiting scalability for busy users.
Our goal was to leverage AI to empower users to create personalized video messages at scale—reducing the time spent on manual video creation while maintaining the authenticity and effectiveness of personalized outreach. We achieved 3021 AI-generated custom avatar videos, surpassing the Q2 target of 1875—driving adoption and engagement at scale.
Outreach emails with personalized video messages achieve 40% higher open rates, offering a powerful way to capture attention and drive engagement. However, creating these videos is time-consuming due to the need to craft unique scripts, record videos, manage retakes, and share them—limiting scalability for busy users.
Our goal was to leverage AI to empower users to create personalized video messages at scale—reducing the time spent on manual video creation while maintaining the authenticity and effectiveness of personalized outreach. We achieved 3021 AI-generated custom avatar videos, surpassing the Q2 target of 1875—driving adoption and engagement at scale.
I made sure to understand the constraints I would be facing, which were: existent design for entity page, existent in-house tool for form creation, shortage of users for usability test, and time constraint since I was also working on other features and had around 4 weeks to deliver the final product.
To kickstart the design process, we made assumptions as follows: the user would needed required checklists instead of required checklists items; if the checklist is fully answered then user would be able to advance status; and the user would be experiencing environment complexity (interruptions and breaks in workflow) while filling in checklist.
Through the Group-based Expert Walkthrough, we realized one of the initial assumptions was inaccurate. Not just a fully answered checklist, but also no failed checklist items would be requirements to advance statues.
From Group-based Expert Walkthrough we identified managers would benefit from quick access to all checklists available for a specific element and history log with timestamp info for accountability.
From the interviews we validated our assumption: users would be creating the checklists from desktop devices but answering those mostly from mobile devices.
From a 1st round of usability test, we identified that the user would benefit from customization of previously created templates, since similar checklist items were reused on different projects.
During usability test, 3 out of 4 participants were able to complete checklist creation tasks successfully.
1 out of 4 had minor issues while creating the checklist.
During usability test, 2 out of 2 participants were able to complete task regarding answering checklists.
